The shift in consumers’ preference for canned drinks over plastic bottled options reflects evolving consumer preferences and the practical and environmental advantages cans offer. Partnering with a specialist in contract canning, like Storefast Solutions, allows you to harness many benefits for your drink brand.

With sustainability at the forefront of people’s minds, aluminium cans are a clear winner compared to plastic drink bottles. They are 100% and infinitely recyclable, requiring significantly less energy to recycle than glass bottles, which resonates with today’s conscious consumers and retailers. By opting for aluminium can packaging over plastic, you can align your brand with responsible environmental values, boosting your company image and market appeal.

Preserving Flavour while Extending Shelf Life

The integrity of your product’s flavour is essential for attracting and retaining customers. Drink cans provide an airtight and light-proof seal, creating an impenetrable barrier against light and oxygen, the two primary culprits behind flavour degradation.

We know that you have put a lot of work into perfecting your craft beer, fruity summer soft drink, or zingy new kombucha drink. The superior protection that cans provide to your drink product helps it stay fresher for longer. Our high-speed canning line ensures rapid production without compromising on quality, making cost-effective canning a reality for drinks businesses of all sizes.

Let’s not forget that cans are inherently lighter than glass bottles and offer superior stacking and shelf space efficiency when packed into outers and box packaging. This translates directly into tangible benefits such as significantly lower shipping and storage costs, and a reduced carbon footprint for your supply chain.

Faster Cooling for On-the-Go Lifestyles

Today’s consumers demand convenience. Drink cans cool down quickly, offering an immediate advantage for those seeking to chill a drink to enjoy rapidly. This feature is particularly valuable in the burgeoning RTD (Ready-To-Drink) market, where instant refreshment is key, and during warmer seasons when chilling time matters most. This ease of use enhances the overall consumer experience and drives repeat purchases.

Enhanced Branding Opportunities

Your packaging is the first thing your customers see and is the first point of contact with a new consumer, so the look and style of your drink is critically important. Cans provide a 360-degree printable surface, offering opportunities for bold designs, various colours, and intricate graphics. Unlike bottle labels that can peel, tear, or smudge, cans maintain a sleek, professional look that remains constantly eye-catching on the shelf. This provides excellent branding opportunities, allowing your product to stand out from your direct competition in a crowded marketplace.

Minimised Physical Risk

Glass breaks, plastic bottles split and crack – cans don’t. This simple fact is significant for your drinks operations. The natural strength of canned packaging drastically reduces breakage risk, leading to less waste, enhanced safety during transportation and handling, and smoother logistics for your production and distribution teams. This durability also appeals to consumers, especially those who want to carry a drink to work, outdoor events, music concerts, picnics and sporting events.

The modern consumer, especially among younger demographics, increasingly views canned drinks as contemporary, convenient, and more environmentally responsible than plastic alternatives. This growing consumer preference for cans translates into greater market acceptance and sales growth for brands that choose this packaging format.

Storefast Solutions Contract Canning Services

Our team at Storefast Solutions works with many UK-based drink manufacturers, whom we have helped bring their visions for new drink products to life. We offer our clients a flexible, fully scalable contract canning service in the UK to meet the needs of new entrepreneurs launching their first drink to market, as well as SME craft beer, RTD canned cocktail, and soft drink creators.

Whether you want to launch your first drink to market but cannot afford the multi-thousand run minimum requirements for large canning operations, test out a new flavour addition to your range, or keep your production levels limited to create exclusivity, we can help! Contact us today to discuss your needs. We can answer all your questions and help work out the best solution to suit your contract canning needs.